Scarcity in and of itself is not a value proposition. Neither is abundance. One of the greatest hurdles facing the adoption of crypto not as a currency but as a method of storing and extracting value is it’s intrinsic proposition is hard to define and difficult to understand. This hinders it’s acceptance by the broader market space even with celebrity endorsements and stadiums emblazoned with branding. Simply repeating as a mantra that value exists is not enough.
This problem presents itself in a number of ways. Most prominent is the control on market prices exerted by large investors who can drive up or down prices with a tweet or large buy or dump. It is this lack of foundational value clarity that leads to the wild volatility crypto markets are known for and creates the impression crypto’s intrinsic value proposition isn’t based on anything other than the fact it exists. For the majority of non speculative investors and the economic academic community by and large this simply isn’t going to cut it.
Pocket offers an opportunity to change this dynamic. To offer a value proposition not based on perceived scarcity or the whims of large investments from which most of the value is derived. Not simply to offer it but to market it as a reliable understandable method for storing and extracting value for the end point users and the speculative market as well as everyday investors looking for a place to place and grow their own revenue irrespective of an individuals usage of the network itself.
This is achieved through clear and concise definition of the utility of a token within the broader ecosystem of a utility platform or network. Similar to the way people understand the value proposition of Google because they want to know something they don’t, or the proposition of Amazon because they don’t want to truck on down to Walmart. People will understand not that Pocket is something they themselves may find necessary or useful but that someone out there does and for near and far future will continue to do so.
In the reductionist sense what defines value is people, not the abstractions but what they themselves consider important. If they understand that something is important even if they themselves don’t understand why it will achieve intrinsic value weather it’s scares as bitcoin or abundant as sunshine. What utility coins like Pocket provide is a reliable structure for a future model of web and internet interactions. Not in some meta Matrixy avatar driven virtual reality but the pragmatic reality that systems will become ever more reliant on network adaptability far beyond the foreseeable future.
Networks like Pocket and their native tokens offer a buffer against the winds of volatility that so define the market space because the utility will remain constant even as the moods of investors shift like blowing sands. Where Bitcoin can be driven up or down by circumstances beyond the control of common investors tokens like Pocket offer general stability because the value proposition is tangible not abstract, is derived from usage not scarcity, is driven by necessity not branding.
It is this that should be marketed beyond the space in which the network inhabits. Beyond dapps and node runners, to everyday people who don’t know shirt from shinola and shouldn’t have to. All they need to know is the value exists and is stable and will remain so far into the future even if the price can slide or rise by degrees. The value of dollar is not derived from the paper it’s printed on or the ink that stains the page or the government that runs the print machines, it comes from the people willing to accept and trade it for whatever they choose. That is really all they need to know. Pocket can achieve this same condition of commonality all that’s needed is to find the framing which already exists and use it.