OpenUX proposal for POKT website re-design

OpenUX is a public goods collective of highly experienced crypto-expert UX Researchers, Strategists, Experience Designers, among other traits, dedicated to elevating the quality and quantity of user experience design and insights in web3. We aim to support product teams with making better decisions, filling the “data gap” prevalent in the space, and ultimately driving innovations that are widely adopted.

Our goal at OpenUX is to create the largest (and first) web3 UX insights repository, meaning that we strive to make UX insights, from our projects, a part of our ultimate public goods tool. We’d love to discuss the scope of the insights we can share publicly about this project at the end.

We are thinking about this in multiple modalities:

  • Option 1 (website lift & cms): If we assume that primary user research has been done that represents existing POKT developers and potential POKT developers, and that the developer voice has already been represented in the existing low-fidelity wires and requirements, then from this, we can perform this website redesign and validate later.
  • Option 2 (+UXD): Leverage the research that the POKT team has recently done in their research sprint, further pulling out behavioral traits and patterns expressed, and thus creating a new set of wireframes that are persona-driven and more personalized. This option further leverages research done but redesigns the UX.
  • Option 3 (+UXR): We challenge the assumption that enough primary research was done and in a way that is representative of the core user’s needs by performing our own research sprint, in order to drive the design strategy for a developer experience that is highly resonant. Subsequently, we would optionally build the wires, designs, and cms from those UX insights, depending on the POKT team’s appetite for any of those items from our community.

*All options assume we will be working with another developer partner.

Option 1 (website lift & cms):

Full scope of work & timeline

  • Sprint 0 - Discovery & Prep (~1 week)
    • Review any existing research insights or assets produced by the POKT team as a way of understanding the primary persona’s behavioral traits and needs
    • Access to current site hosting platform & understanding the current capabilities & setup if there’s a desire to keep the same platform
    • Consult & gather from the internal team:
      • How the network statistics section intends to function, interactivity, etc… and any technical constraints of integration & originating data structure, in other words, what’s the realm of possibility here?
      • Visual language direction for content per page (6), including ecosystem/explainer artifact indicated on wireframe #2
  • Sprint 1-2 - Website Layout Visual Design (2-3 weeks)
    • Develop the foundational component library for the screens & setup design tooling for POKT project
    • Create medium-level fidelity screens for all 6 pages with placeholder content to validate structure, flow, and understandability first
    • Where there is uncertainty, design multiple versions of assets for design concept testing with users, especially CTAs such as “Run Nodes” or “Join Discord” indicated on wire #3
      • Run validation with existing POKT community or users with POKT provided incentives for their time spent
      • Alternatively, validate with an external audience using our OpenUX research recruitment & testing platforms, includes POKT provided incentives for user testing time
    • Review screen versions with decision-makers within POKT and results from any lightweight user testing
    • Post-approval – hand off medium-level fidelity site screens to delivery teams in delivery format desired to begin production immediately.
      • Several options here for asset hand-off:
      • Direct access to Figma or Miro files by developers (lower effort) +0.5 days for any clean-up
      • Redlined visual assets handed off (medium effort + 1-2 days)
      • Higher-fidelity assets created before hand-off (high effort +3-5 days)
  • Sprint 3-4 - Content Management System & Site Launch (2-3 weeks) – while website layout is being produced
    • Pre-launch
      • Consult internal team around visual language direction while leveraging brand guidelines for the content
      • Develop a set of visual content assets to be used in screen placeholder CMS blocks
      • Review with internal POKT team on assets and refine as necessary
      • Setup CMS tool of choice, either:
      •, or tool like Wordpress
      • Test newly developed site with content prior to deploying to the public
      • Refine anything as necessary
    • Post-launch
      • Have team on standby for any immediate break fixes in design
      • Create any process documentation to integrate into POKT repositories

*While our aim is to achieve each of the milestones in approximately one 2-week sprint each, depending on technical constraints discovered, tooling setup, feedback cycles and decision-making, the timeline may take up to 2 sprints for each milestone as indicated in the ranges.

Deliverables and outcomes

  • Faster design iteration in the future through the creation of a component library or design system
  • Developing the right thing at the right time by testing design concepts fast and early prior to development investment & real user impact
  • Visual designs at the right level of fidelity with the design tool of choice for easier portability and speed to value
  • Agility with a new CMS to keep the site up-to-date with the values of the network and value props of the brand
  • Maintainability through integrated documentation into existing POKT repositories

Overall Timeline

We would expect the entire design exercise to take 5-6 weeks.

Proposal amount

For a light-to-medium weight visual design effort for an externally facing site and content management system setup, we would seek in the region of ~$50k USD, with 85% being in USDC (or stables), and 15% in POKT equivalent. The exact amount depends on the technical limitations of the existing host platform, technical integrations of real network data & its impact on design strategy, desire for design concept testing, and speed of the delivery team. We are open to negotiation and flexing our focus and priorities to get a quality v1 site up and running sooner!


OpenUX core members include, Harsh (DEsign.eth), Eric (eerkle), Steen (usersteen.eth), with the potential to tap others in our community who are available at the time of the work.

We recently found out about the re-opening of this RFP, so we haven’t been able to get portfolios from some of our community members yet today, but here are a few examples below and we can walk the POKT team through more examples later, if desired:

Team member portfolio.

Resulting site from team member

OpenUX site for recently published case studies. (we are launching our own new reskinned site in the next week or two with more examples)

More VD project asset examples.

Option 2 & 3 (+UXD and/or UXR)

To be discussed in more detail, if interested in hearing more about a few additional sprints for either UX and/or UX Research to bolster the design strategy.


:crossed_swords: Raid Guild Proposal <> POKT Website Rebuild :crossed_swords:

Rebrand, Redesign and Rebuild of the POKT website

Scope of Work

This Raid Party proposed to handle all aspects of the rebuild of the POKT website. The aim is to ensure an engaging and effective user experience to attract more developers and convert them into active users. This project will be run using Agile methodologies in conjunction with the PNF Stakeholders so they remain involved with each step of the build. Raid Guild also proposes to handle hosting and continuing maintenance. The team is detailed below. We elected to engage 3 designers to pull in more diverse experience when distilling the learnings from POKT rebrand exercise. There will also be co-working on the design of the site. This comes at no additional cost vs engaging 1 designer but speeds the process.

What follows is detailed technical specs on each of the silos involved with delivering this project.


Raid Guild

We are a selected Raiding Party custom built to tackle this unique POP. Raid Guild is a service DAO founded in late 2020 to provide clients access to a network of technical and creative Web3 builders. Our organization is flat and true to the ideals of the Ethereum ecosystem.

  • BINGO - Lead Designer
    • Designer with Raid Guild, Cohort 0
  • BENNISAN - Designer
    • Designer with Raid Guild, OG DAO member
    • Founder of SkyGazers
  • CHIALI - Designer
    • Core Design contributor at Raid Guild
    • Lead Designer with Privacy Security and Exploration Team at the EF
  • SERO - Lead Front End Dev
    • 5~ years experience in web development (Code & No Code)
    • #1 on Dework, the DAO bounty platform
    • Raid Guild member and has contributed to 15+ DAOs/Web3 projects
  • DEGENEROACH - SEO Technician
    • Lead SEO Architect at Raid Guild
  • SASQUATCH - Account/Project Management
    • Senior Account Manger with Raid Guild
    • Portfolio Site:

Proposal from RaidGuild

Expected Deliverables

    • Brand Kit
    • Component Library
    • PAGES (delivered 1 at a time for Review)
      • HOME
      • LEARN MORE
      • RUN NODES
      • PRESS KIT
      • Blog Design
    • Custom Visuals
    • Initial WebFlow Build
    • Iteration Based on PNF Feedback
    • OPTIONAL: Self Hosting and Custom CMS Setup
  • SEO
    • On-boarding
    • Optimization



  • Branding Excercise (if Branding is not in scope, all milestones move back 1 week)
  • Initalize SEO-Onboarding


  • Brand Kit completed
  • Component Library completed
  • UI Design commences
  • SEO Insights Review with PNF Stakeholders (make plan for content creation)


  • Initial Design of Pages completed
  • Webflow build commences
  • Design Review with with PNF Stakeholders


  • Final Design completed with iteration on PNF Feedback
  • SEO Optimization finished and integrated
  • Webflow build continues


  • Initial Webflow Build completed
  • Working Review with PNF Stakeholders


  • Final Webflow Build completed
  • OPTIONAL: Self Hosting and custom CMS setup


Estimate Time Estimate
BRANDING $6,300 1.5 weeks
DESIGN $7,000 2 weeks
BUILD $9,200 4 weeks
SEO $2,200 1 week
Total Estimate $24,700 6 weeks

Continuing Cost

Website maintenance: Sero is available up to 20hrs/week at a rate of $75/hr

Note: we are open to taking 30% payment in POKT that will be held longer term, open to taking more but remaining 70% will be sold to USD/Stables on a shorter timeline
Note: the above figures include administration and project management
Note: Silos above will work stepwise, total time estimate reflects this



Hi Adrienne,

I am excited to present my proposal for the POKT Website Relaunch and Brand Revamp. As a Premium Freelancer, I prioritize client satisfaction and believe in maintaining a smooth and enjoyable communication process throughout the project (let’s make it fun for everybody). My expertise lies in 3D Graphics and Animation, Web Design, and Branding. Notably, I have been involved in web3 projects such as a full Rebrand of Riddle&Code, where I have created 3D Graphics, multiple unique sub-brands, animations, and their new Website: Riddle&Code.

Key Factors

The primary objective of this project is to give the POKT brand a new, modern design language while retaining its core elements. This initiative aims to enhance the user journey on the POKT Website, attract a plethora of new leads, and build a strong brand with stunning 3D visuals, animated explainers, and a unique overall look and feel.

Steps to Success

  1. Rebranding and Mini Styleguide
    • I will begin by rebranding POKT and creating a new Mini Styleguide. This includes an updated color palette, a modernized logo, new fonts, and a fresh image language.
    • This step is pivotal in elevating the brand to a sleek, futuristic, and premium web3 project without forgetting its grounded nature as an infrastructure provider.
    • I’ve got excited and created a little sneak peek of what I could imagine the new brand to feel like:

  1. Concept and Wireframe

    • I will be your sparing partner for the final concept and wireframe creation, ensuring a solid foundation for the project and an amazing user journey.
  2. Website Design and Visual Assets

    • Simultaneously, I will design the website using Figma while crafting the necessary visual assets.
    • The focus here is on creating an exceptional user journey through stunning 3D visuals, animated explainers (e.g. MYPWR Explainer), and a unique look and feel.
  3. Development in Webflow

    • The website will be developed in Webflow to guarantee a flawless experience on all devices and ensure great technical stability and functionality and a super easy to maintain backend.
  4. SEO and Google Analytics

    • We will integrate basic SEO practices and set up Google Analytics for enhanced visibility and future A/B testing.
  5. Hosting and Go Live

    • The completed website will be hosted on Webflow, and the site will go live.
  6. Workshop

    • To empower your team, we will conduct a short workshop to familiarize them with the Webflow CMS, enabling them to make easy content changes in minutes.

Estimated Timeline

Upon approval of this proposal, I anticipate a timeline of approximately 40 days to release the fully rebranded homepage, as long as the communication stays mainly frictionless.

Price, Fees, and Payment

Given the integral role of the brand revamp in achieving the project goals, I recommend an all-in-one package:

  • Website Relaunch and Brand Revamp: $25,000
  • Webflow hosting: $23 per month

I propose a payment structure that involves an initial payment of 50% of the total proposal price upfront. The remaining 50% will be due upon project completion. Please note that I only accept payments in fiat.

This pricing includes all services with no hidden costs. I am committed to working on the project until you are completely satisfied, within the rough scope of the current concept (Miro Board).

I look forward to the opportunity to collaborate with you on this exciting project and am available to discuss any questions or concerns you may have.

Best Regards,

Jonathan Bail



At D_D AGΞNCY ΞXPERTS, our belief extends beyond merely forging partnerships; we’re dedicated to cultivating enduring relationships. Each recommendation we receive, every project we embrace, stands as a testament to our steadfast commitment to long-term collaboration and a shared vision. Born from the unparalleled reservoir of talent at Developer Dao, we’ve synergized, channeling our combined expertise to cater distinctively to web 3 products and services.

We take immense pride in being an ensemble of handpicked senior members from Developer DAO. Our team’s contributions have been pivotal in shaping products such as Nation3 DAO legal protocol, Honey Finance, Messari, Index Coop, and Botto, to name a few. Our expansive portfolio spans the entire product lineup — from astute product management, comprehensive product design, frontend development architecture, to rigorous smart contract engineering.

Our ethos, while simple, resonates deeply: products take precedence. Beyond the technicalities of design or code, we immerse ourselves in the intricate dance of human engagement. We’re acutely aware of the lasting impact of enthralling user experiences and the delicate threads that pull in, resonate, and etch memories in the minds of the audience. In choosing to collaborate with us, you’re not merely selecting a service; you’re setting forth on a transformative journey with a singular aim — to craft a profound bond with your users.

Website Redesign & Development Proposal for Pokt

POKT’s vision clearly surpasses a mere “website” redesign. To fully encapsulate the essence of POKT, it’s essential to have a long-term design language that consistently reverberates across all its products, establishing a unified brand identity. This proposal primarily centers on the foundational website redesign, while also laying a clear path for ongoing collaborations to further achieve the overarching goals and ambitions of POKT brand image.

At D_D AGΞNCY ΞXPERTS, our team brings to the table an eclectic mix of expertise. We value the dynamism of iterative development and the tangible benefits of continuous delivery. Recognizing the budgetary considerations, we’ve crafted a strategy to máximize value while staying true to the essence of POKT.

Baseline UI Feeling

  1. Examples: We will present three distinct website landing heading samples, guiding the rest of the website’s visual identity in terms of color palettes and design language.
    *As a present we’ve fast built one of them. :wink:
  2. Corrections: Post your feedback on the chosen heading, modifications will be incorporated. This chosen design will then act as the cornerstone for the overall website redesign.

UI Rework

  1. Initial Design: Using the supplied wireframes and branding materials, we’ll craft an initial design, focusing primarily on the visual interpretation.
  2. Minor Adjustments: A review session for nuanced alterations will be conducted. This phase will pinpoint minute details, avoiding extensive, high-level design revisions.


Technology Stack: Next.js + Selected Headless CMS for static rendering

  1. First Pass: We will establish the foundational structure, forming the entirety of the site with content placeholders and a robust code blueprint.
    1. CMS Configuration: We will meticulously structure the content and fine-tune frontend behavior for the type of content delivery. This ensures optimal page loading speeds while adhering to SEO best practices, striking a balance between user experience and visibility.
  2. Second Pass: Detailed stylings will be incorporated, aligning perfectly with the final design provided at UI Rework.
  3. Third Pass: The addition of effects, decorations, and animations will take place. (This step will be omitted from the proposed budge, even though it is part of our usual modus operandi.)

Estimated Timeline:

The total estimated duration for this project is 10 weeks. However, depending on the specifics and requirements as they evolve, this can range 2 weeks earlier or later.

Payment & Working Model:

  • We anticipate a total budget of 20k USDC, approximately allocated as 40% for design works and 60% for the build-up.
  • An initial deposit of two weeks is necessary to kickstart the project. (taking into account a 10 week distribution)
  • After this initial phase, we will move to a consistent biweekly payment structure.
  • Our model functions on a “progress-as-we-go” approach. This not only provides both parties with the adaptability to make decisions but also ensures that value is continually added throughout the project continuation, even if certain deliverables are still in progress.
  • If there’s a mutual desire to expand our partnership to achieve a comprehensive brand and design language update, we are open to re-evaluating the budget and maintaining our biweekly delivery and payment cadence.

This version focuses on the continuous addition of value and the flexibility of the working model. Adjust as necessary to fit your context or preferences.


  • We won’t manage the hosting. Instead, a Vercel account, provided by you and overseen by us, will be used.
  • All our build up deliverables will be channeled through a GitHub repository. Any additional necessities can be reassessed at the contract’s culmination for potential future engagements.

Payment Method:

We exclusively accept payments in USDC. We could work on other models after testing our working relationship.

This proposal has been tailored to encompass all the details you’ve provided. Ensure you review and make any required modifications to fit any additional context or specifications.

It has been formulated in response to the swift chain of events posted in the forum. Should there be interest in delving deeper into this potential collaboration, we stand ready to provide a more comprehensive breakdown and detailed procedure for each phase of the process.

*UI Feeling test One


HUGE thank you to everyone who participated in this POP.

You made it insanely difficult to reach a conclusion. And I hope we’ll work with many more of you in other capacities over the coming months and years.

But we did reach a conclusion and are excited to announce that the next website will be designed and built by @sasquatch and the team at Raid Guild.

They are a values aligned community that has delivered great work for us with the wPOKT bridge. They are also able to take on the full brief, across design and build, which should reduce potential friction. Their design team have a strong portfolio and the builders have a huge amount of experience. Also the fact that we’ve worked with them before and they were great to work with.

We’re excited to work together again with the OG Service DAO. :zap:

We’ll share regular progress updates in the Discord and will report back on the forum at key milestones.


Update to fix broken backlinks: