@Jinx actually mentioned the need for a designer and I’m having a second thought of collaborating with him in this process as he’s sorely an engineer – he can build while I design and still go ahead with the rest of the design refresh.

1 Like

Submission: Proposal for Website Design, Development, and Optimization


We are the team behind, a well connected group of talent with a broad experience across the web3 ecosystem. Our team has contributed to many successful projects including:

  • ZeroDev -
  • Pear Garden -
  • Reimagined ReFi -

Understanding of the Objective:

The core of is built with an underlying CMS and we have a proven system to provide a way to manage content. We’d love to integrate this solution for Pocket Network as well.

Our technology stack makes it super easy to integrate SEO using Next.js and mobile responsive designs with Tailwind. We use these tools because they’re loved and battle tested by our top-talent frontend engineers, and they allow us to prototype super fast.

Many of our clients have had success with out integrations of PostHog to serve them analytics and session replays to show your team exactly how users are navigating your site.

Proposal Overview:

  1. Website Design & Build: Leveraging our expertise, we will redesign and develop a site that resonates with your target audience, ensuring a seamless user experience.
  2. Hosting & Maintenance: We want to offer a free year of hosting on where deployments are really just one click. Vercel also has first class Next.js integrations which will speed up your app load time tremendously, served over a global CDN.
  3. Content Management System (CMS): Our proposed CMS will empower you to update content effortlessly, ensuring your site remains fresh and relevant. We will host your data on Vercel Blobs and provide an interface to create, read, update, and delete content at your will. You can view a preview of our Notion-style editor (
  4. Responsive Design: We will ensure every page is navigable for desktop and mobile users.
  5. SEO Optimization: Along with Next.js first class SEO, we can provide beautiful social sharing images through the use of OG tags, so your links will stand out on all social platforms as well.
  6. Agility: We chose our stack because it’s the most popular and flexible among modern developers and is backed by Vercel who constantly maintains and improves our toolkit.
  7. Analytics & Experimentation: Our team will integrate advanced analytics tools and set up the site for click rate optimization, providing insights to further refine the user experience.

Payment in POKT:
We prefer receiving Stables (USDC, DAI, USDT, sUSD) for services or fiat

Project Details:

  • Full Scope of Work:
  • Estimated Timeline:
    • One week of initial design and illustration
    • One week of landing page and static content development
    • Two weeks of integrations CMS
    • One week of additional features like Analytics integrations, SEO optimization
  • Budget Breakdown: Our initial proposal will include the previously mentioned timeline and scope. We estimate a $15k budget with $5K already paid for other services- so $10K net. Any additional work will be billed hourly at a flat fee of $100/hour. We will provide all hosting for the first year and transfer billing to Pocket Network afterward.
  • Team: We will dedicate one engineer manager and one frontend developer from our team to focus solely on this project.

We are eager to embark on this journey with you and are available for any further discussions or clarifications. Thank you for considering our proposal.

Warm regards,

Interested.Fyi & Peeple.Work


I think we should bring in Alec. Some new blood into the Pokt mix.


We’ve been approached by a design agency, who came highly recommended.

We’ve seen their portfolio and are extremely excited by the calibre of work.

If we get the opportunity to work with them, they could design a truly Tier 1 website. We would then only need development work (rather then development and design). We’re exploring it and will not know until tomorrow whether this is something we could move forward with.

In the interests of ensuring we get the best website we possibly can, we need another 24 hours.


Thank you to everyone who engaged with this POP to date.

Unfortunately, with only one submission that addresses the full scope, one that addresses the build element, and one that addresses design, we’re not in a place to allocate it with confidence.

Therefore we’re reopening it for 7 day from today to see if we can source other complete / complimentary proposals. That means that we’re also explicitly clarifying that submissions can be for the full scope or for either the design or the build, with a view to potentially combining submissions.

We hope the existing submissions stand, and really appreciate your patience.

Sincere apologies to anyone who is frustrated by the process on this one.

This is my first POP, it’s a material piece of spend, and it’s an important chance to help POKT Network look at feel like the tier 1 project that it is to our external audiences.


this guy is legit:


He certainly looks it.

Do you know him? Could you make an intro?

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sure. will dm you on telegram

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Hello POKT people! Long time fan, first time poster!
Couple of clarifying questions on the POP to help make the most accurate proposal.

  • What is intended for the two missing pages from the wireframes (i.e. Blog and Presskit). I see the notes, but I’m assuming there would be a wireframing session with the POKT team?
  • For the ‘Visual’ sections in the wireframes, do you have assets in-house? Or are creation of the visuals in scope?



The Pocket Network’s current website serves its purpose but doesn’t fully encapsulate the innovative spirit and capabilities of the network. This proposal aims to redesign the website, ensuring it’s not only aesthetically pleasing but also functional, user-friendly, and aligned with the network’s ethos and objectives. The goal is to bridge the gap between the network’s potential and its digital representation, offering a design that resonates with its target audience while enhancing usability.


The digital landscape is evolving rapidly. A website, as the digital face of an organization, needs to reflect its core values, mission, and capabilities. The existing website, though functional, lacks certain modern elements that could potentially deter developers and partners. A revamped, responsive, and user-centric website will not only attract but also retain and engage users, reinforcing the network’s credibility and vision.


  • Website Overall Design: A modern, user-centric design that resonates with the network’s ethos.
  • Webflow Site Live-Ready: The website will be developed on the Webflow CMS platform, ensuring flexibility and ease of content management.
  • Lightweight Brand Style Guide: This will serve the immediate redesign needs and is crafted to be adaptable for future branding endeavors. This includes Typography, Color Palette, Brand Guidelines Mission Statement, Imagery, and Iconography.
  • Hosting: Hosting will be handled by PNF.

Expertise & Credibility

Proposal Lead & WebDesign — Zayne Matthysen
With over 6 years in the web3 space, I’ve spearheaded product management and creative direction for renowned companies like Aeternity, Tatum, Kontakt, and Grove, to name a few. My deep-rooted experience ensures that I’m adeptly positioned to deliver on this proposal, blending aesthetics with functionality, all while staying attuned to the latest industry trends.

Creative Director & Brand Style Guide — Vasco Vicente
His works have been seen across international press and publishings that include Shots Magazine, Creative review, It’s Nice that, Mashable, Discovery Channel, Vice, Idn, Computer Arts, etc Vasco focuses on the potential of language as a visual medium, pushing design and clear visual communication to its limits so that seeing and reading become the same action and text and image become one unified expression. Mixing styles and genres from an illustration from pop culture to music to typography, video games, and street culture. V.V crosses different disciplines such Typography, Branding, Strategy, Animation, illustration & Film & Art Direction.

Cost & Delivery

The entire project will be executed for a payment in POKT, valued at 16,000 USD. The delivery timeline for the complete project is set at 30 days from the date of approval, ensuring a swift transition to the new design.


Copyright and related rights waived via CC0.


Great questions @sasquatchtru !

The intention with the blog and the presskit is to either bring in or recreate the current assets that can be found here or here and here.

We could certainly have a wireframing session - it’s important to make sure they’re right.

The creation of the visuals is definitely in scope.

We have some assets that we can draw on (as you’ll see in the brand guidelines) but they are relatively limited, we are not wedded to them, and I see this as a great opportunity to bring fresh eyes and thinking to our visual language and style.

Thank you!

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Hi team,
Apologies for poor formatting, first time using this submission system… hopefully it formats well.

My name is Gosha, Founder & Creative Director over at The/Thirty7. We have previously worked with companies such as Google, TikTok creative lab, Sherwin-Williams, KFC and many more… within web3 we have worked with companies such as Ankr, Polkadex, Premia Finance, VALK, Creatorverse, Liquality, Tagion and more. Just recently we re-launched the design of web and brand for Tagion — who took inspiration from the websites of Cosmos & Polkadot (we have deep competitor analysis on both as a result).

The/Thirty7 specializes on all around strategic marketing and brand vision — which means we can deliver strategic analysis behind our brand design recommendations and final designs.

Track record
A few of our open case studies can be found via our website, embedded here.
A recent web3 client who came to us with a similar request who ended up getting a refreshed branding and a new website design — Tagion. The website is in pre-launch as their team is finishing implementations, designs from our end are final. Pre-final website here. Final brand guidelines here.

Awards won in the last 6 months for web design and content:

  1. Behance UI feature gallery
  2. Behance XD feature gallery
  3. Awwwards 1x winner
  4. Awwwards honorable mention
  5. CSS Design 3x winner
  6. CSS Winner 3x mentions

A few reviews from our clients —

  1. “After a few years of working with T/T7, you realize they can help you find a solution for anything. My go-to partners for content campaigns.” Kseniia Baziian / Premia Finance CMO
  2. “T/T7 has truly captured the essence of our brand. I am confident that The Thirty7’s creative touch has made a lasting impact on our business.” Steffen Nyholt Petersen / Decard & Tagion CMO

The recommended team for this project would consist of the following team: creative director, UX strategist (to review final wireframes and structure), UI designer, 2D/3D designer for additional visual elements.


  1. Set up of comms channels via Slack or Discord & Notion interactive project dashboard.
  2. Discovery sessions, UX wireframe review and analysis.
  3. UX wireframe recommendation presentation.
  4. UX wireframe final designs and UI prototypes.
  5. Review & Approval.
  6. UI Design variations.
  7. Review & Approval.

Again, this is a very high-level and zoomed out process timeline.


  1. Full static design for 7 website pages as projected via wireframe Miro document.
  2. Design of 5 animated visuals for any 5 blocks. (reference could be animated blocks as seen here)
  3. Design of 5 3D elements
  4. Review, analyze, and finalize the UX/UI wireframe, as the current one is not ready for the final design.

optional: refresh and revamp brand guidelines to include updated color patterns, 3D elements, brand-in-use, and animations options (+$5,000)

The estimated budget without the optional brand refresh/revamp is $13,500. Prepayment is 50% of the total budget and we can take payment in USDC or FIAT.

*Final outcome
The final outcome will be a finalized UX/UI wireframe, design prototype and then final design of all website pages as projected now. Additionally, 5 tier 1 - 3D elements, and 5 animated visuals/GIFs for hero sections on the website. Our reference points in terms of design capability will be along the lines of your reference cases above.

If all goes to plan the collaboration and final submission of all work should take around 2 months at most.

Additional notes
Our team is highly specialized in video production. If in the future that will be necessary for the project, we are willing to package that together with website work.


Proposal for website design and development by Studio Huit


To achieve the Pocket’s North Star metric, we need to attract more developers to the project and convert them into active users through our website.

Submitted by:

Lea Filipo and Elioks Makman ✦ Studio Huit


  • Our team, consisting of Lea, a brand and product designer with 5 years of experience leading design teams in web 3 (at Gnosis and Glassnode), and Elios, a product designer with 5 years of experience (formerly at Mozilla Foundation), propose to collaborate on this project. We bring extensive experience and expertise in web design and development to enhance your project’s website.

Scope of work - Website

Starting Price: $12,780
Min ETA: 3 weeks

Week 1 Tuesday

Definition workshop and moodboards
A 90-minute workshop to define core principles, project positioning, and create a moodboard.

Week 1 Thursday

UX Wireframes
Review three wireframe options for the website design in a 1-hour meeting.

Week2 Tuesday

UI High-Fidelity Concepts
Review three high-fidelity UI concepts options in a 1-hour meeting. (3 static illustrations and/or graphs included)

Week 2 Thursday

UI Prototypes
Review three high-fidelity UI prototypes iterations in a 1-hour meeting.

[Optional] +3 days
UI - optional Iteration I
Review three high-fidelity UI prototypes iterations in a 1-hour meeting.

[Optional] +3 days

###UI - optional Iteration II
Review three high-fidelity UI prototypes iterations in a 1-hour meeting.

Week 3 Tuesday

Build Webflow website
Develop and host a live CMS website on Webflow for easy content updates and maintenance.

[Optional] Scope of Work Brand Update

Starting Price: $9,140
Bundle website package -20%: $7,312
Min ETA: 3 weeks

Week 1 Tuesday

Definition workshop
A 90-minute workshop to define core principles and project positioning.

Week 1 Thursday

Review three visual concepts in the form of a moodboard in a 1-hour meeting.

Week 2 Tuesday

Brand system visual first version
Review 3 initial proposals in a 1-hour meeting: logo, font, colors, typography, and iconography + application on touchpoints.

Week 2 Thursday

Brand system visual proposal
Review 3 iterations in a 1-hour meeting: logo, font, colors, typography, and iconography + application on touchpoints.

[optional] +3 days

Brand system visual optional iteration I
Review three high-fidelity UI design iterations in a 1-hour meeting.

[optional] +3 days

Brand system visual optional iteration II
Review three high-fidelity UI design iterations in a 1-hour meeting.

Week 3 Tuesday

Final Delivery
Review final deliveryBrand guide logo files and social media banner.

Website brand update
Color, font, and visuals update. (3 static illustrations and/or graphs)
included in package

Optional Additions:

Extra visuals can be added for $120/hour. We can provide static or animated 2D and 3D illustrations and graphs.

Technical specifications:

  • Content Management System (CMS)
    We will ensure the website has a user-friendly CMS for easy content updates.
  • Responsive Design:
    The website will be responsive, catering to both desktop (64% of current visitors) and mobile (35% of current visitors) users.
  • SEO Optimization:
    We will implement basic SEO elements and provide proactive suggestions for improved SEO.

Payment details:

We propose a starting budget of $12,780 for a 2-week period. Payment will be structured as follows:

  • Week 1: $6,390 (50%)
  • Week 3: $6,390 (50%)

Payment options:

  • POKT:
    We are willing to be paid in POKT, but we need to mention that we will need to sell parts of the token immediately to secure our tax obligations.
  • Stables:
    We accept token payments in USDC and DAI.
  • Wire transfers:
    We accept wire transfers in both USD and EUR. Please let us know your preferred payment method, and we can provide you with the necessary details for processing payments.

Our advantages:

  • Web3 experience:
    We have a strong track record in web design and development within the web 3 space. Our team members have collectively spent a decade working in brand and product design in various cross-functional team organizations.
  • Collaborative process
    We propose a collaborative and iterative approach, allowing your team to actively participate in the design process synchronously and asynchronously.

We look forward to the opportunity to collaborate on this project. If you have any questions or need further information, please feel free to reach out!


POKT Proposal 25-09-2023

Hello team POKT! I am Beau, the founder of Slance. We are a web3 design studio with a solid track record (see details below) with clients ranging from startups to established brands in the crypto/defi/blockchain space – and we are very much looking forward working together!

Submission and requirements summary:

  • Budget: Accepted. We can most certainly work within the budget requirements
  • Timeline: Accepted. Delivery can be made within two weeks after the discovery/kick-off call.
  • Requirements/deliverables: Accepted. We see no constraints or issues.


  • Brand book (brand refinements) Estimate delivery: in the week of 25th september
  • Website refinement. Estimate delivery: in the week of 2 october.

Brand book
As per POKT’s wish, explore brand visual style refinements based on the current brand kit, but update it towards a more fresh/tech-y/modern/bright overall look and feel and encapsulate this in a brand book.

The brand book includes typography, colors, guidelines, logo placement and can be used for any future design / branding reference.

Website refinements
Refine the website based on the existing wireframes in combination with the refined branding guidelines.

The goal is to improve user experiences by offering a seamless website experience that mainly attracts developers, node runners and contributors.

Website design will be made in Figma according to requirements.

We can work within the proposed budget.

All deliverables are time tracked and charged at our regular agency rate of $95/hour.

Brand book estimate: 16 hours → $1.520
Website redesign estimate: 40 hours → $3800
Feedback/Revisions/refinements/additional requests: charged at $47.5 / 30 minutes
Total estimate for both deliverables: $5320

We offer unlimited revisions and future updates. All revisions are time tracked and added to the total price once the project is near completion.

Payment is accepted in erc20/polygon in any stablecoin. We also work with a 50% upfront payment, followed by a closing invoice for the total amount spent based on time tracked hours.


  • Week of 25th september: brand guidelines refinement (exploration call + proposition + creation of brand book)
  • Week of 2nd october: start webdesign homepage, followed by additional pages.
  • Estimate delivery website design: around friday 6th october

Final delivery dates may vary, based on the amount of feedback we’ll receive. Either way, we will dedicate our in-house UX designer to the POKT project for quick delivery.

A requirement from our side is to have availability on the POKT team for quick back-and-forth chats/calls so we can keep the deliverable workflow going smoothly and in a timely manner.

Any deliverable that is created has to be approved by POKT at every stage of the production process. Meaning the brand book will be accepted first before we move onto the next deliverable, etc.

This ensures expectations are always met and results in a final deliverable that POKT is satisfied with, according to requirements.

About us
Slance is a web3 design & video studio, active since 2020, specifically focused on the web3 space (defi, crypto, blockchain).

We have a 6-person in-house team consisting of designer, UI designer, illustrator, animator and writer.

For this project, Antonell will be the dedicated UX/UI designer. She has years of experience in both this space as UI design. She also teaches UI design at university.

Track record
We work together with both startups in the web3 space as well as established brands such as Decrypt, Polymath, IAMX, Protocol Labs, Premia Finance and Vertex.

We have over 50+ glowing reviews from satisfied clients: (Testimonials - Slance)

Since 2020, we have worked with over 100 Web3 clients and we can proudly call ourselves one of the premier design & video agencies in the web3 space.

Recent website designs portfolio: Websites - UI - Google Drive

Our website:

Final notes
We are very much looking forward to working together and appreciate being considered for this project.




OpenUX proposal for POKT website re-design

OpenUX is a public goods collective of highly experienced crypto-expert UX Researchers, Strategists, Experience Designers, among other traits, dedicated to elevating the quality and quantity of user experience design and insights in web3. We aim to support product teams with making better decisions, filling the “data gap” prevalent in the space, and ultimately driving innovations that are widely adopted.

Our goal at OpenUX is to create the largest (and first) web3 UX insights repository, meaning that we strive to make UX insights, from our projects, a part of our ultimate public goods tool. We’d love to discuss the scope of the insights we can share publicly about this project at the end.

We are thinking about this in multiple modalities:

  • Option 1 (website lift & cms): If we assume that primary user research has been done that represents existing POKT developers and potential POKT developers, and that the developer voice has already been represented in the existing low-fidelity wires and requirements, then from this, we can perform this website redesign and validate later.
  • Option 2 (+UXD): Leverage the research that the POKT team has recently done in their research sprint, further pulling out behavioral traits and patterns expressed, and thus creating a new set of wireframes that are persona-driven and more personalized. This option further leverages research done but redesigns the UX.
  • Option 3 (+UXR): We challenge the assumption that enough primary research was done and in a way that is representative of the core user’s needs by performing our own research sprint, in order to drive the design strategy for a developer experience that is highly resonant. Subsequently, we would optionally build the wires, designs, and cms from those UX insights, depending on the POKT team’s appetite for any of those items from our community.

*All options assume we will be working with another developer partner.

Option 1 (website lift & cms):

Full scope of work & timeline

  • Sprint 0 - Discovery & Prep (~1 week)
    • Review any existing research insights or assets produced by the POKT team as a way of understanding the primary persona’s behavioral traits and needs
    • Access to current site hosting platform & understanding the current capabilities & setup if there’s a desire to keep the same platform
    • Consult & gather from the internal team:
      • How the network statistics section intends to function, interactivity, etc… and any technical constraints of integration & originating data structure, in other words, what’s the realm of possibility here?
      • Visual language direction for content per page (6), including ecosystem/explainer artifact indicated on wireframe #2
  • Sprint 1-2 - Website Layout Visual Design (2-3 weeks)
    • Develop the foundational component library for the screens & setup design tooling for POKT project
    • Create medium-level fidelity screens for all 6 pages with placeholder content to validate structure, flow, and understandability first
    • Where there is uncertainty, design multiple versions of assets for design concept testing with users, especially CTAs such as “Run Nodes” or “Join Discord” indicated on wire #3
      • Run validation with existing POKT community or users with POKT provided incentives for their time spent
      • Alternatively, validate with an external audience using our OpenUX research recruitment & testing platforms, includes POKT provided incentives for user testing time
    • Review screen versions with decision-makers within POKT and results from any lightweight user testing
    • Post-approval – hand off medium-level fidelity site screens to delivery teams in delivery format desired to begin production immediately.
      • Several options here for asset hand-off:
      • Direct access to Figma or Miro files by developers (lower effort) +0.5 days for any clean-up
      • Redlined visual assets handed off (medium effort + 1-2 days)
      • Higher-fidelity assets created before hand-off (high effort +3-5 days)
  • Sprint 3-4 - Content Management System & Site Launch (2-3 weeks) – while website layout is being produced
    • Pre-launch
      • Consult internal team around visual language direction while leveraging brand guidelines for the content
      • Develop a set of visual content assets to be used in screen placeholder CMS blocks
      • Review with internal POKT team on assets and refine as necessary
      • Setup CMS tool of choice, either:
      •, or tool like Wordpress
      • Test newly developed site with content prior to deploying to the public
      • Refine anything as necessary
    • Post-launch
      • Have team on standby for any immediate break fixes in design
      • Create any process documentation to integrate into POKT repositories

*While our aim is to achieve each of the milestones in approximately one 2-week sprint each, depending on technical constraints discovered, tooling setup, feedback cycles and decision-making, the timeline may take up to 2 sprints for each milestone as indicated in the ranges.

Deliverables and outcomes

  • Faster design iteration in the future through the creation of a component library or design system
  • Developing the right thing at the right time by testing design concepts fast and early prior to development investment & real user impact
  • Visual designs at the right level of fidelity with the design tool of choice for easier portability and speed to value
  • Agility with a new CMS to keep the site up-to-date with the values of the network and value props of the brand
  • Maintainability through integrated documentation into existing POKT repositories

Overall Timeline

We would expect the entire design exercise to take 5-6 weeks.

Proposal amount

For a light-to-medium weight visual design effort for an externally facing site and content management system setup, we would seek in the region of ~$50k USD, with 85% being in USDC (or stables), and 15% in POKT equivalent. The exact amount depends on the technical limitations of the existing host platform, technical integrations of real network data & its impact on design strategy, desire for design concept testing, and speed of the delivery team. We are open to negotiation and flexing our focus and priorities to get a quality v1 site up and running sooner!


OpenUX core members include, Harsh (DEsign.eth), Eric (eerkle), Steen (usersteen.eth), with the potential to tap others in our community who are available at the time of the work.

We recently found out about the re-opening of this RFP, so we haven’t been able to get portfolios from some of our community members yet today, but here are a few examples below and we can walk the POKT team through more examples later, if desired:

Team member portfolio.

Resulting site from team member

OpenUX site for recently published case studies. (we are launching our own new reskinned site in the next week or two with more examples)

More VD project asset examples.

Option 2 & 3 (+UXD and/or UXR)

To be discussed in more detail, if interested in hearing more about a few additional sprints for either UX and/or UX Research to bolster the design strategy.


:crossed_swords: Raid Guild Proposal <> POKT Website Rebuild :crossed_swords:

Rebrand, Redesign and Rebuild of the POKT website

Scope of Work

This Raid Party proposed to handle all aspects of the rebuild of the POKT website. The aim is to ensure an engaging and effective user experience to attract more developers and convert them into active users. This project will be run using Agile methodologies in conjunction with the PNF Stakeholders so they remain involved with each step of the build. Raid Guild also proposes to handle hosting and continuing maintenance. The team is detailed below. We elected to engage 3 designers to pull in more diverse experience when distilling the learnings from POKT rebrand exercise. There will also be co-working on the design of the site. This comes at no additional cost vs engaging 1 designer but speeds the process.

What follows is detailed technical specs on each of the silos involved with delivering this project.


Raid Guild

We are a selected Raiding Party custom built to tackle this unique POP. Raid Guild is a service DAO founded in late 2020 to provide clients access to a network of technical and creative Web3 builders. Our organization is flat and true to the ideals of the Ethereum ecosystem.

  • BINGO - Lead Designer
    • Designer with Raid Guild, Cohort 0
  • BENNISAN - Designer
    • Designer with Raid Guild, OG DAO member
    • Founder of SkyGazers
  • CHIALI - Designer
    • Core Design contributor at Raid Guild
    • Lead Designer with Privacy Security and Exploration Team at the EF
  • SERO - Lead Front End Dev
    • 5~ years experience in web development (Code & No Code)
    • #1 on Dework, the DAO bounty platform
    • Raid Guild member and has contributed to 15+ DAOs/Web3 projects
  • DEGENEROACH - SEO Technician
    • Lead SEO Architect at Raid Guild
  • SASQUATCH - Account/Project Management
    • Senior Account Manger with Raid Guild
    • Portfolio Site:

Proposal from RaidGuild

Expected Deliverables

    • Brand Kit
    • Component Library
    • PAGES (delivered 1 at a time for Review)
      • HOME
      • LEARN MORE
      • RUN NODES
      • PRESS KIT
      • Blog Design
    • Custom Visuals
    • Initial WebFlow Build
    • Iteration Based on PNF Feedback
    • OPTIONAL: Self Hosting and Custom CMS Setup
  • SEO
    • On-boarding
    • Optimization



  • Branding Excercise (if Branding is not in scope, all milestones move back 1 week)
  • Initalize SEO-Onboarding


  • Brand Kit completed
  • Component Library completed
  • UI Design commences
  • SEO Insights Review with PNF Stakeholders (make plan for content creation)


  • Initial Design of Pages completed
  • Webflow build commences
  • Design Review with with PNF Stakeholders


  • Final Design completed with iteration on PNF Feedback
  • SEO Optimization finished and integrated
  • Webflow build continues


  • Initial Webflow Build completed
  • Working Review with PNF Stakeholders


  • Final Webflow Build completed
  • OPTIONAL: Self Hosting and custom CMS setup


Estimate Time Estimate
BRANDING $6,300 1.5 weeks
DESIGN $7,000 2 weeks
BUILD $9,200 4 weeks
SEO $2,200 1 week
Total Estimate $24,700 6 weeks

Continuing Cost

Website maintenance: Sero is available up to 20hrs/week at a rate of $75/hr

Note: we are open to taking 30% payment in POKT that will be held longer term, open to taking more but remaining 70% will be sold to USD/Stables on a shorter timeline
Note: the above figures include administration and project management
Note: Silos above will work stepwise, total time estimate reflects this



Hi Adrienne,

I am excited to present my proposal for the POKT Website Relaunch and Brand Revamp. As a Premium Freelancer, I prioritize client satisfaction and believe in maintaining a smooth and enjoyable communication process throughout the project (let’s make it fun for everybody). My expertise lies in 3D Graphics and Animation, Web Design, and Branding. Notably, I have been involved in web3 projects such as a full Rebrand of Riddle&Code, where I have created 3D Graphics, multiple unique sub-brands, animations, and their new Website: Riddle&Code.

Key Factors

The primary objective of this project is to give the POKT brand a new, modern design language while retaining its core elements. This initiative aims to enhance the user journey on the POKT Website, attract a plethora of new leads, and build a strong brand with stunning 3D visuals, animated explainers, and a unique overall look and feel.

Steps to Success

  1. Rebranding and Mini Styleguide
    • I will begin by rebranding POKT and creating a new Mini Styleguide. This includes an updated color palette, a modernized logo, new fonts, and a fresh image language.
    • This step is pivotal in elevating the brand to a sleek, futuristic, and premium web3 project without forgetting its grounded nature as an infrastructure provider.
    • I’ve got excited and created a little sneak peek of what I could imagine the new brand to feel like:

  1. Concept and Wireframe

    • I will be your sparing partner for the final concept and wireframe creation, ensuring a solid foundation for the project and an amazing user journey.
  2. Website Design and Visual Assets

    • Simultaneously, I will design the website using Figma while crafting the necessary visual assets.
    • The focus here is on creating an exceptional user journey through stunning 3D visuals, animated explainers (e.g. MYPWR Explainer), and a unique look and feel.
  3. Development in Webflow

    • The website will be developed in Webflow to guarantee a flawless experience on all devices and ensure great technical stability and functionality and a super easy to maintain backend.
  4. SEO and Google Analytics

    • We will integrate basic SEO practices and set up Google Analytics for enhanced visibility and future A/B testing.
  5. Hosting and Go Live

    • The completed website will be hosted on Webflow, and the site will go live.
  6. Workshop

    • To empower your team, we will conduct a short workshop to familiarize them with the Webflow CMS, enabling them to make easy content changes in minutes.

Estimated Timeline

Upon approval of this proposal, I anticipate a timeline of approximately 40 days to release the fully rebranded homepage, as long as the communication stays mainly frictionless.

Price, Fees, and Payment

Given the integral role of the brand revamp in achieving the project goals, I recommend an all-in-one package:

  • Website Relaunch and Brand Revamp: $25,000
  • Webflow hosting: $23 per month

I propose a payment structure that involves an initial payment of 50% of the total proposal price upfront. The remaining 50% will be due upon project completion. Please note that I only accept payments in fiat.

This pricing includes all services with no hidden costs. I am committed to working on the project until you are completely satisfied, within the rough scope of the current concept (Miro Board).

I look forward to the opportunity to collaborate with you on this exciting project and am available to discuss any questions or concerns you may have.

Best Regards,

Jonathan Bail



At D_D AGΞNCY ΞXPERTS, our belief extends beyond merely forging partnerships; we’re dedicated to cultivating enduring relationships. Each recommendation we receive, every project we embrace, stands as a testament to our steadfast commitment to long-term collaboration and a shared vision. Born from the unparalleled reservoir of talent at Developer Dao, we’ve synergized, channeling our combined expertise to cater distinctively to web 3 products and services.

We take immense pride in being an ensemble of handpicked senior members from Developer DAO. Our team’s contributions have been pivotal in shaping products such as Nation3 DAO legal protocol, Honey Finance, Messari, Index Coop, and Botto, to name a few. Our expansive portfolio spans the entire product lineup — from astute product management, comprehensive product design, frontend development architecture, to rigorous smart contract engineering.

Our ethos, while simple, resonates deeply: products take precedence. Beyond the technicalities of design or code, we immerse ourselves in the intricate dance of human engagement. We’re acutely aware of the lasting impact of enthralling user experiences and the delicate threads that pull in, resonate, and etch memories in the minds of the audience. In choosing to collaborate with us, you’re not merely selecting a service; you’re setting forth on a transformative journey with a singular aim — to craft a profound bond with your users.

Website Redesign & Development Proposal for Pokt

POKT’s vision clearly surpasses a mere “website” redesign. To fully encapsulate the essence of POKT, it’s essential to have a long-term design language that consistently reverberates across all its products, establishing a unified brand identity. This proposal primarily centers on the foundational website redesign, while also laying a clear path for ongoing collaborations to further achieve the overarching goals and ambitions of POKT brand image.

At D_D AGΞNCY ΞXPERTS, our team brings to the table an eclectic mix of expertise. We value the dynamism of iterative development and the tangible benefits of continuous delivery. Recognizing the budgetary considerations, we’ve crafted a strategy to máximize value while staying true to the essence of POKT.

Baseline UI Feeling

  1. Examples: We will present three distinct website landing heading samples, guiding the rest of the website’s visual identity in terms of color palettes and design language.
    *As a present we’ve fast built one of them. :wink:
  2. Corrections: Post your feedback on the chosen heading, modifications will be incorporated. This chosen design will then act as the cornerstone for the overall website redesign.

UI Rework

  1. Initial Design: Using the supplied wireframes and branding materials, we’ll craft an initial design, focusing primarily on the visual interpretation.
  2. Minor Adjustments: A review session for nuanced alterations will be conducted. This phase will pinpoint minute details, avoiding extensive, high-level design revisions.


Technology Stack: Next.js + Selected Headless CMS for static rendering

  1. First Pass: We will establish the foundational structure, forming the entirety of the site with content placeholders and a robust code blueprint.
    1. CMS Configuration: We will meticulously structure the content and fine-tune frontend behavior for the type of content delivery. This ensures optimal page loading speeds while adhering to SEO best practices, striking a balance between user experience and visibility.
  2. Second Pass: Detailed stylings will be incorporated, aligning perfectly with the final design provided at UI Rework.
  3. Third Pass: The addition of effects, decorations, and animations will take place. (This step will be omitted from the proposed budge, even though it is part of our usual modus operandi.)

Estimated Timeline:

The total estimated duration for this project is 10 weeks. However, depending on the specifics and requirements as they evolve, this can range 2 weeks earlier or later.

Payment & Working Model:

  • We anticipate a total budget of 20k USDC, approximately allocated as 40% for design works and 60% for the build-up.
  • An initial deposit of two weeks is necessary to kickstart the project. (taking into account a 10 week distribution)
  • After this initial phase, we will move to a consistent biweekly payment structure.
  • Our model functions on a “progress-as-we-go” approach. This not only provides both parties with the adaptability to make decisions but also ensures that value is continually added throughout the project continuation, even if certain deliverables are still in progress.
  • If there’s a mutual desire to expand our partnership to achieve a comprehensive brand and design language update, we are open to re-evaluating the budget and maintaining our biweekly delivery and payment cadence.

This version focuses on the continuous addition of value and the flexibility of the working model. Adjust as necessary to fit your context or preferences.


  • We won’t manage the hosting. Instead, a Vercel account, provided by you and overseen by us, will be used.
  • All our build up deliverables will be channeled through a GitHub repository. Any additional necessities can be reassessed at the contract’s culmination for potential future engagements.

Payment Method:

We exclusively accept payments in USDC. We could work on other models after testing our working relationship.

This proposal has been tailored to encompass all the details you’ve provided. Ensure you review and make any required modifications to fit any additional context or specifications.

It has been formulated in response to the swift chain of events posted in the forum. Should there be interest in delving deeper into this potential collaboration, we stand ready to provide a more comprehensive breakdown and detailed procedure for each phase of the process.

*UI Feeling test One


HUGE thank you to everyone who participated in this POP.

You made it insanely difficult to reach a conclusion. And I hope we’ll work with many more of you in other capacities over the coming months and years.

But we did reach a conclusion and are excited to announce that the next website will be designed and built by @sasquatch and the team at Raid Guild.

They are a values aligned community that has delivered great work for us with the wPOKT bridge. They are also able to take on the full brief, across design and build, which should reduce potential friction. Their design team have a strong portfolio and the builders have a huge amount of experience. Also the fact that we’ve worked with them before and they were great to work with.

We’re excited to work together again with the OG Service DAO. :zap:

We’ll share regular progress updates in the Discord and will report back on the forum at key milestones.


Update to fix broken backlinks: