A contest to bring Pocket’s DNA to life
Nothing like a bit of competition to show a community’s true colours 
As stated by @b3n on Monday:
Now that we have the narrative foundations and direction provided by our DNA, we want to use this opportunity to harness the community’s hivemind.
It’s time to roll up your sleeves, load up your quills, clean your paint brushes, sharpen your chisel, or just fire up discord to start loading prompts into Midjourney…
It’s time to get creative. And we want your A-game. Be inspired and get as weird as you feel is right. You be you.
Pocket’s DNA is inside all of us, so we want everyone to share what it means to them and how they think we can best communicate our DNA and the broader Pocket story to the wider world.
To attract new ideas and examples - and to incentivise the best talent from within and outside our ecosystem - PNF is setting a bounty of 50,000 POKT towards the contest winner.
How to contribute to the POKTDNA brand and design contest
Click here to add your submission on the standalone contest page.
The contest will occur across two periods: the submission and voting periods.
During the submission period from today until the deadline of midnight (UTC) on Tuesday, 18 April, everyone is asked to suggest an idea or design that improves:
- how we tell the story of our DNA,
- the overall aesthetic and design of Pocket, or
- the overall brand and personality of Pocket.
Your submission could be a simple sentence that describes Pocket’s purpose, mission, vision or values in a particularly compelling way to use on our website for future branding material. It could be a new design schematic, a colour palette, a full redesign of the DNA handbook, or a complete redesign of Pocket’s brand. It could even be a poem or a rap…
Get creative! Ultimately, those who best understand Pocket’s DNA and the feel of our community are most likely to win, so please feel free to team up together to maximise your talents. You can make up to three submissions per wallet.
During the voting period, from Wednesday, 19 April, until midnight (UTC) on Friday, 21 April, every DAO voter will vote on the idea or design they love the most.
We will discuss everything on tonight’s community call and be on hand to answer any questions you may have.
FAQ about the contest
Where is the contest held?
The contest is held on the JokeDAO platform, with the contest itself created as a smart contract on the Polygon network.
If you submit an idea on Twitter, this forum, or anywhere other than the JokeDAO platform, it will not be in with a chance of winning the prize.
Can anyone participate?
Yes. Anyone can submit an idea or design on the JokeDAO platform by signing with their wallet. Each wallet can make up to three submissions.
Do I need to pay a fee to make a submission?
Yes. A small fee of c.$0.03 (denominated in MATIC) is required to pay the gas to make a submission. This fee goes to the validators of the Polygon network and not to the underlying platform, PNF, or anyone else.
You can buy MATIC on Uniswap on Ethereum (or any other major EVM chain) and bridge it to your wallet address on Polygon using a bridge solution such as the main Polygon POS bridge.
Who gets a vote in the contest?
To enable the voting period, each of Pocket’s DAO voters has each been airdropped a special “POKTDNA” token that they can use to vote on the submissions they are most inspired by.
What’s next?
Please contribute to the contest before the deadline of midnight (UTC) on Tuesday, 18 April.
And if you are a DAO voter, please vote for your favourite during the voting period, which runs from Wednesday, 19 April, until midnight (UTC) on Friday, 21 April.
PNF will coordinate the payout of 50,000 POKT to the winning submission shortly after the vote ends.
Why run a contest at all?
Compared to classic yes-no voting in DAO governance, this form of competitive governance means nobody votes against options but only for options. As a result, It lowers the barrier to providing an idea and reduces the adverse effects of voting no on a proposal.
A contest is an exciting mechanism that, subject to the success of this first contest, we may use again in the future to elicit the community’s preferences better.