January was a roller coaster! Before I get into the community analytics I need to summarize what happened in the Pokt Ecosystem as it was one helluva month.
Mid-month there was a listing on Bybit as well as Crypto.com. Within days of these two listings, the token price came to a peak ~ 0.32 and the Discord community had a record 561 members enter the server in a single day.
See rough areas where exchanges were listed against token price and where the new members entering the server started to increase rapidly!
- Leading in Round 1 of Cryptech Sam Strongest DEPin Community
- Nodies hits milestone with 100 million relays in a day (Jan 26th)
- Shane, POKT veteran joins the Team!
- ETHDenver Lego Event Released
- NodeWallet SDK announced
- Developer Bounties announced by h5law for progress on Shannon
Needless to say the Pokt ecosystem has a lot going on!
January Activation Analytics:
There were increasing new members each week, with the last week of January being crazy and bringing in more new members than all of December!
These new members however seem to be more of the consumer, trader, and investment type flowing in days after the exchange listings rather than the developer/builder type. Additionally, a certain % of these new members seem to be from outside the US [Discord audience section].
The % activation of both viewing channels and communicating came down significantly from this influx. This highlights some opportunities I will highlight in the last section [Opportunities].
Regardless just for comparison, the whole month of December had a 14% activation of 372 new members which is 52 new members starting to participate (3+ messages or time in Voice hours).
January (up to 1-28) had a total of 1434 new members and the week-by-week adds up to 79 new members starting to participate. So we are still moving in the right direction!
Week by Week Discord Data:
Here we can see PER WEEK the total messages put into the Discord, the total voice hours, the unique members who sent a message or were in the voice chat, the unique channels visited in the server, and finally the status of discord members whether they were online.
Insights to highlight include the growing number of Unique members participating 280.
Here we can see PER WEEK the new members, % communicated/activated, the %viewed and Retention.
Main highlight here is seeing the increase in new members into the Discord each week as well as seeing another record week in Retention for the last week of January.
Retention is the % of how many members came back to the server the next week. As result, it is a Lagging metric always 2 weeks behind. However, it tells us not only people who activate and communicate, but who continue to come back. These numbers are above average compared to other communities! 20% is fantastic. 22.4% is amazing! Keeping this number high will be a challenge with the low activation %s and sheer number of new members in the last week. As we start to integrate with Wonderverse (Discord questing) hopefully we can keep this number up!
Time Heat Map:
This chart shows a heat map in UTC time zone of when members are in Discord with Online + dnd + idle statuses.
Discord Audience Insights:
Data here is aggregated and if it’s not more than 50 members it is aggregated into Other.
Discord Doesn’t allow tracking this information historically (always show rolling of previous 30 day average), so I have been manually screenshotting to track since Mid January.
Mid-January roughly 18% of the discord server was members who were less than month old in the server. A week and a half later it’s up to 29%!
Additional Countries have hit the 50 members threshold include,
AU - Australia (We love our Aussies) ,DE - Germany, and BD - Bangladesh
Interesting to see Bangladesh surge to 7% of community members in such a short time.
Digging into it, Bybit is the most popular CEX in Bangladesh! Interesting! The new members who selected the role “Asia” but did not select Node running contributed to about 6% of total messages in January and mostly on Jan 22nd!
Another insights for Marketing material here seeing that most of the community is Mobile with only 19% being desktop only (and this decreasing slightly). Could be to optimize for more vertical format content etc.
Discord Activities Aggregated:
If opted in in the settings, Discord tracks hours of other activities. This is the sum of hours across all members. We can see League of Legends is more popular than listening to music for the majority of members in January.
Total Messages Across Discord & TG:
Strong numbers coming in for total messages across TG and Discord!
PoktoPrice: The Pokt Trading Discussion Channel Stats
Strong Engagement metrics here!
162 unique TG members and 53,310 words! That’s more words than The HitchHikers Guide to the Galaxy book by Douglas Adams (46,333 words).
Another call out here is the increasing amount of words per message. This generally indicates more in-depth involved higher quality conversation (i.e better than a bunch of gms).
The Poktopus Den Stats:
The conversation really dipped here the last week of January as most of it was popping off in the PoktoPrice channel. A very high words/message average but about half of the normal amount of unique users.
In Total Jinx had one helluva month in both TG chats coming in with 1,459 Messages and 16,686 Words! This is roughly a 30-page book … wow!
The average polarity: Approximately 0.106. This indicates a positive sentiment overall. Polarity measures how positive or negative the language is, with values ranging from -1 (very negative) to +1 (very positive).
This is calculated using a GPT model. The score is typically calculated by summing the sentiment scores of individual words or phrases in the text, which are pre-rated in a sentiment lexicon (a database of words and their associated sentiment values). The final score is normalized to fall within the -1 to 1 range.
I still would be keen to see how we could improve training this model and automating this.
Note there are additional weekly reports I did for Zak throughout the month that you can find here for week-by-week insights as well as my live spreadsheets/updates.
With the much lower activation % of new retail investors coming in. How can we guide these people using tools like Wonderverse and some of the education materials that are spread around to get them hyped, engaged, and becoming advocates of the vision of Pokt?
How can Pokt cater to the surge in new members from Bangladesh? We could look at implementing Tbot (translation bot) or an additional channel space etc.
Mobile seems to be popular
League of Legends seems to be quite popular amongst members so it might make sense to offer in-game rewards or incentives there as part of different community initiatives.
Between 2 PM and 8 PM UTC is when the total average members are most likely active. This is likely the best window of time to do announcements and social media posts.
Would love to implement Cookie3 Analytics for website insights