Create Visual Assets and Remedy Design Issues

Objective:
Secure funding for an ongoing visual design retainer that will support POKT in achieving its 2024 goals.

The grant directly supports POKT Network’s 2024 ambitions:

  • Improved Brand Perception: By creating visually compelling assets and addressing design issues, the grant will contribute to enhancing POKT Network’s overall brand perception among developer communities.
  • Increased Awareness: The grant will boost POKT’s visibility and recognition within the crypto infrastructure landscape by developing effective marketing materials and standardized visual language.

Proposed Work:

  • Creation of Visual Assets: Develop high-quality visual design assets tailored for social media and marketing materials, ensuring consistency and alignment with POKT’s brand identity.
  • Design Issue Identification and Remediation: Identify and rectify any existing design issues across POKT platforms, ensuring they adhere to brand guidelines and reflect the desired brand image.
  • Visual Language Standardization: Collaborate with stakeholders to establish and maintain a standardized visual language across all POKT Network communications and platforms.

First Month Objectives:

  • Provide ongoing visual design support to the marketing department, responding promptly to design requests as needed.
  • Conduct a comprehensive review and deep understanding of POKT brand documents, press kit, and strategy to align design work accordingly.
  • Initiate connections, coordination, and collaboration with related service providers to ensure seamless project integration.
  • Identify key stakeholders responsible for access to passwords and ownership of various assets.
  • Conduct a thorough audit of POKT’s technical, informational, community, and social platforms to identify and rectify any graphic errors or poor-quality visuals.
  • Attend community calls and office hours to immerse in the POKT culture, gaining insights into the current status and community dynamics.

Impact Measurement and Reporting:
A monthly report will be posted in this Discourse thread to outline achievements across each objective category, quantified with specific metrics to demonstrate impact.

Asset Management:
Establish a comprehensive archive in Figma for all design assets created during the project.

Previous Relevant Work:

Value of Socket:
$2000 per month for 24 hours of work.
Ongoing retainer, paid and reviewed monthly, contingent on reporting and value-added.

POKT wallet:
435513c2c99093b0d6c741bee44c338893ca5464
ETH wallet:
0x88E22e22a79B6a2Fd208A28F1D126Df62015088c

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Thanks for creating this @suede0619 ! Look forward to seeing what you can do!

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