Objective:
Secure funding for an ongoing visual design retainer that will support POKT in achieving its 2024 goals.
The grant directly supports POKT Network’s 2024 ambitions:
- Improved Brand Perception: By creating visually compelling assets and addressing design issues, the grant will contribute to enhancing POKT Network’s overall brand perception among developer communities.
- Increased Awareness: The grant will boost POKT’s visibility and recognition within the crypto infrastructure landscape by developing effective marketing materials and standardized visual language.
Proposed Work:
- Creation of Visual Assets: Develop high-quality visual design assets tailored for social media and marketing materials, ensuring consistency and alignment with POKT’s brand identity.
- Design Issue Identification and Remediation: Identify and rectify any existing design issues across POKT platforms, ensuring they adhere to brand guidelines and reflect the desired brand image.
- Visual Language Standardization: Collaborate with stakeholders to establish and maintain a standardized visual language across all POKT Network communications and platforms.
First Month Objectives:
- Provide ongoing visual design support to the marketing department, responding promptly to design requests as needed.
- Conduct a comprehensive review and deep understanding of POKT brand documents, press kit, and strategy to align design work accordingly.
- Initiate connections, coordination, and collaboration with related service providers to ensure seamless project integration.
- Identify key stakeholders responsible for access to passwords and ownership of various assets.
- Conduct a thorough audit of POKT’s technical, informational, community, and social platforms to identify and rectify any graphic errors or poor-quality visuals.
- Attend community calls and office hours to immerse in the POKT culture, gaining insights into the current status and community dynamics.
Impact Measurement and Reporting:
A monthly report will be posted in this Discourse thread to outline achievements across each objective category, quantified with specific metrics to demonstrate impact.
Asset Management:
Establish a comprehensive archive in Figma for all design assets created during the project.
Previous Relevant Work:
Value of Socket:
$2000 per month for 25 hours of work. Amount subject to change contingent on hours.
Ongoing retainer, paid and reviewed monthly, contingent on reporting and value-added.
POKT wallet:
435513c2c99093b0d6c741bee44c338893ca5464
ETH wallet:
0x5b71d28e7Bb7810Fd100ccF543f8dd93c9234B9c