Most of what I do is ‘in the open’ but lately there has also been a lot going on behind the scenes so I wanted to share an update here and give you a chance to comment / feedback.
First a reflection on the last few months. Some things went well. Others didn’t.
I have a rolling list of ‘stop, start, continue’ that I’ll share for transparency.
- PR agency spend: we had some wins but not enough ROI for continual spend, will shift to focusing around big events / news to optimise ROI.
- Community hubs: I still believe this will be part of our longer term strategy but we need to do it in a more effective way and with greater accountability.
- Hype-ish: we drifted too close to the line of hype, over substance. That is not right for the current market and our core target audience for relay growth.
- General Inconsistency: different target audiences as well as lack of definition around brand personality, tone of voice, and content made effective execution difficult.
- Tools for devs: we’ve identified relevant opportunities around tooling and data that could deliver value, boost our credibility, and draw devs into our ecosystem.
- Content for devs: work together to create more tutorial and starter-kit content that will boost SEO and build our brand with end user devs.
- Transparency of data: to become the most trusted brand in crypto we need to be transparent about our product performance and other key data metrics.
- Partnerships: Encode has been a helpful platform and we’ve been working on more dev-centric partnerships that will be a real strength going into the new quarter.
- Narrative building: various posts performed well, the ‘blog->thread-> space’ rhythm feels good, and we’re getting better at explaining our ecosystem simply.
- Twitter spaces: this is a good forum for us, emobdies the connector role, and we should build on it with a regular cadence plus engaging with others.
- Experiments: we need to continue optimising for rapid learning, setting up CRO on the new website, improving our analytics, trying new things effectively.
In the meantime, I’ve also been working on a few projects that I want to share.
This draft is based on early discussions with the community, target audience and market research, and then trying to pull it all into a consistent narrative that will help us to cut through. I’ve also included performance data from the last few months as well as a draft of the marketing roadmap.
RaidGuild have done a beautiful job IMO on the website design (there’s a sneak peak of the design in the brand strategy). They’ve shown a strong understanding of our target audience and of our project. The goal is to iterate forwards from here.
As we went through the responses from the survey that Raid Guild / we shared with you, input from the website rebuild, audience research and brand strategy work, we wanted to visually signify break with the past and a cleaner visual identity. Have a look here and let us know what you think.
Developer DAO just announced POKT Network and our Gateways as their preferred RPC (featured in all their tutorials, starter kids, and hackathons, as well as via co-marketing). We’ll kick it off with a community call with their members and an IRL event we’ll co-host with them before DevConnect alongside Phala Network, and API3. This builds on our experience with Encode.
We’re also working on other dev-centric partnerships.
We created new structure and are working to update all of the information - we enlisted help from Patrick Skinner, who has a lot of experience with technical docs and has been proactively working with POKT DAO for a few months. One of his priorities is to create pathways for community contribution. Please help him.
So, there you go.
I’d love to hear what you think.
I can’t promise to adopt suggestions / ideas. Design by committee doesn’t work. But I can 100% promise that it is all valued, listened to, and it all feeds in.
My DMs are open and my calendly is here: Calendly - Adrienne Youngman