Hi Pocket!
It’s been another busy couple of weeks.
The week in EthCC was a fantastic opportunity to meet some of our community members (like @coineasy 
), kick off some potential partnership discussions (more to follow), and generally just deep dive into that target audience persona and how best to reach them.
In addition to the (brilliant) regular coverage from @poktnews on twitter (I can’t yet bring myself to say ‘X’ 
), you’ll have seen the most recent narrative building thread that went live on Friday to celebrate our 3 year anniversary on mainnet. In case you missed it, here it is.
We also had a small media mention with cryptonews, Dermot did a youtube interview with Ashton at Crypto Coin Show (not sure yet when it will be live but will drop the link here when it is), and we have a few more pieces that we’re expecting to drop in the coming weeks as we start to build up momentum towards wPOKT launch, v1 going onto Testnet, and many more.
On last Thursday’s community call I was blown away by the engagement and involvement in our first brand strategy session - thank you all. In case you missed it and are curious, here is what we went through, and the session recording is available in the discord.
Next up:
- Create a piece of content around the project roadmap + journey
- Develop and share the high level marketing roadmap - it’s coming!
- Review how the 3 month hub test went and see how best to carry that initiative forwards
- Roll out our NPS survey so that we can stay accountable
- Roll out a Target Audience survey to support our insight piece…
On this last one, we’re trying to walk the walk on our values and bring value to the ecosystem. Therefore the results from the survey will be open sourced (although we have 3 optional questions at the end that will remain private to us and give us some more tangible data on brand health).
We’ll be approaching a few potential partner orgs to collaborate and help us to spread the word. So I would HUGELY appreciate it if any more technical members of the community could please complete it and let us know if you have any feedback before we go public?!
Here it is again!
I’m sure there are a million things I’m overlooking - there have been so many interesting discussions over the last couple of weeks.
But I wanted to maintain the pattern of sharing updates here.
Please feel free to comment or slide into my DMs to discuss any thoughts or ideas you have.
Or join our Pocket brand and marketing focused TG group.
Thanks!
Adz