OPEN: The Doc plugs into the Socket to support POKTober on Reddit

[TheDoc]

This socket comes after receiving an approval and support from some of the key POKT core contributors with a clear goal to support POKTober and all things POKT coming out in the near future.

Scope of Work and Rationale:
Management of the POKT subreddit and management of the POKT’s presence on most significant cryptocurrency-related subreddits. Though this service has previously been successfully approved twice by the DAO, it was intentionally put on hold due to lack of master marketing strategy which has now been brought to the table by the new POKT Head of Marketing (HoM). Perfect time for Reddit reactivation has finally come.

Deliverables:

• Ensuring the POKT subreddit remains up to date with all significant $POKT news.
• Strategically placing POKT in high-traffic cryptocurrency subreddits in sync with major announcements released by POKT’s Head of Marketing, CryptoTwitter influencers, and other notable contributors. Essentially, this involves wisely packing and broadcasting all news deemed impactful beyond the existing POKT community.

Type of Socket: Experiment. $1.75K in $POKT paid and reviewed monthly, for the life of the experiment (using a 30-day trailing average of $POKT/USD price at time of funding)

I will be self-reporting monthly.

Wallet:
e7aa8960657dd333e2dfc7bf24fd9bcd92f84480

[b3n]

This Socket is now open

[SinachPat (Osinachi Patrick)]

Hi @TheDoc you can reach out to me on Discord if you have any design needs while executing this. So I schedule them too and make provisions for them.

Cc: @b3n is this in order?

[doctorrobinson (Zak)]

Hey @thedoc - feel free to share any updates here so we can see the impact and value you’re adding.

[TheDoc]

Hi everyone!
This is the first report for this Socket of the very active month of #POKTober on Reddit. I’m thrilled to share the significant amount of work being done and directed to the communities outside ours. As an outcome of this Socket, POKT had a strong brand exposure across multiple large crypto communities on Reddit. These activities played a supportive role for all of the PNF’s marketing activities, including Grove updates, and other pro-POKT news. A lot of investors, mostly retail, that aren’t aware about POKT’s existence were introduced this way to the work being done around Pocket and its ecosystem. That itself helps to expand the size of POKT community and raising awareness what we do, who we partner with and what we are going to achieve in the near future.

Data shows that the best performing posts were related to some broader topic that a lot of different projects can relate to. For instance, post talking about DePIN in general had highest engagement rate. In that case, POKT was mentioned in the top comment below the post.

Moving now to the report which covers what has been done past 4 weeks. Most of the Reddit posts were standing at #1 position for more than 12 hours, some of them even 18 hours straight. Here is the list of what was published along with metrics:

Post 1 (14.6k views, 8 comments):
LINK TO POST 1

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Post 2 (10.2k views, 3 comments):
LINK TO POST 2

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Post 3 (8.0k views, 2 comments):
LINK TO POST 3

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Post 4 (5.6k views, 0 comments):
LINK TO POST 4

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Post 5 (7.9k views, 8 comments):
LINK TO POST 5

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Post 6 (7.2k views, 8 comments):
LINK TO POST 6

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Post 7 (4.3k views, 2 comments):
LINK TO POST 7

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Post 8 (3.5k views, 0 comments):
LINK TO POST 8

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Post 9 (1.7k views, 9 comments):
LINK TO POST 9

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Post 10 (1.5k views, 0 comments):
LINK TO POST 10

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Post 11 (912 views, 0 comments):
LINK TO POST 11

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Post 12 (608 views, 4 comments):
LINK TO POST 12

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Post 13 (712 views, 2 comments):
LINK TO POST 13

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Post 14 (336 views, 0 comments):
LINK TO POST 14

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Post 15 (281 views, 1 comments):
LINK TO POST 15

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Post 16 (671 views, 2 comments):
LINK TO POST 16

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Some other posts: POST 17, POST 18, POST 19, POST 20, POST 21, POST 22, POST 23, POST 24, POST 25.

Total posts: 25
Total comments: 50+
Total views: 60k (excluding removed posts)

Note: Due to restrictive, usually unexplainable, rules by certain mods, some posts in largest subreddits such as the post on r/CryptoCurrency (6+ million subs) were active for an hour or two before being removed by mods. They have received significant number of views, but that data cannot be retrieved after the posts has been removed. I took a screenshot of one as an example:

Thank you!

[doctorrobinson (Zak)]

Hey @TheDoc -

I’ve got a couple of follow ups here.

1. Appreciate the links to the posts themselves, but would love to see an aggregate (e.g. spreadsheet) of those so it’s trackable month-month. Is there a spreadsheet or a place w/ total views + comments, or a way to see + measure engagement? Where do you see the #1 position for hours metric? that would be helpful for understanding reach.

2. Are you posting all of these, or pulling them all together to report back to the DAO what is happening on reddit? Are you engaging with any of the posts to increase visibility?

3. How do we read these metrics - and more importantly what do we do with them? I see that DePin gets the most views, should we be commissioning more depin articles to be written?

The there-there of these questions is how do we evaluate the impact vs cost of this Socket for the DAO? My current inclination is that there’s value in being on reddit, but with limited budgets (esp this deep in a bear) is this delivering $1750 in impact month over month?

[doctorrobinson (Zak)]

Hey @TheDoc we’re going to reduce this socket to $500 for the next month, and looking for your guidance on how to measure the impact here before we either revise the socket value or close the socket the following month if we can’t establish that.

[TheDoc]

Hey @doctorrobinson !

Thanks you for all of you questions. Let me address them one by one.

1. In response to the request for an aggregated list, I have created a spreadsheet that I will update regularly for month-to-month tracking:
   SPREADSHEET
   
   While I was doing Reddit in the past for Pocket, I have also been including screenshots displaying the duration posts remained in the #1 position. Here is an example of such a report: https://forum.pokt.network/t/pep-43-independent-pocket-network-reddit-marketing-budget/3466/26
   
   However, as interest ultimately centered on the total number of views, I concentrated on quantifiable metrics like the total number of posts, views and comments. Posts generally don’t accrue thousands of views unless they have been #1 for several hours. In future reports, I can certainly provide evidence of posts holding the #1 position for X hours. For instance, here’s what it looked like when a post remained at #1 for 13 hours post-publication:
   

   

2. I share these posts in the community Discord (Poktopus discord) as soon as they’re submitted, keeping everyone informed for potential upvotes and comments. Additionally, I often tweet about these posts to foster engagement and extend our reach on Twitter with relevant hashtags. I also spend considerable time on Twitter promoting discussion about our Reddit posts.

3. Actually, posts with the most views tend to be those that are controversial or involve other projects or broader topics, just like you said. For example, when a post about DePIN topic was submitted where other projects were able to jump in and comment about their projects, they did it. This method might be the most effective way to ensure high engagement and visibility for pro-POKT comments ranked at #1 position. I’ve avoided this approach because it’s challenging to measure how many people see a specific comment, although I think such approach would be the most beneficial for POKT as a whole. I think this is the best way to be honest. Regarding the last part, there are many DePIN articles that I can reuse for future posts as well, but of course it would be cool to have new ones as well. Posting about broader topics that don’t involve POKT in the post title would certainly be more efficient and they would look less shilling, while at the same time massively increase engagement. A lot of people currently don’t engage because they just read it, they haven’t heard about POKT so far.

As for content creation, it’s difficult to assess its impact or directly link it to price action for an ROI calculation. It’s the same issue @PoktNews has to evaluate the impact and quantify how valuable it is. Since opening this Socket, the POKT price has tripled. How much did this Socket help to achieve it? It is hard or even impossible to say, but sure thing is that thousands of people outside existing POKT community thanks to Reddit promotions have heard about POKT, about POKT and Infura partnership, wPOKT launch event, about Dermot’s interview, also many crypto Twitter influencer posts were posted to use their name and brand to promote POKT on Reddit. Although I’m not closely connected to the Head of Marketing, I’m investing a lot of time and effort to push the news out as soon as they come out in an organized way. I’ve dedicated much time and effort to disseminating news in a timely and organized manner. I’ve paused the Reddit work for months and I have been waiting for the right time to come when enough news would be coming for this effort to be valuable. With the recent influx of significant announcements and more on the horizon, I believe these efforts are critical for reaching the retail market where POKT is not yet well-known. These Reddit promotions are the closest we have to retail marketing for POKT.

We can discuss this further in detail privately. I think the initial ask when Socket was opened had to be higher due to POKTober that required a lot of work and effort. So far November has been a bit more calm, so I would agree to lower the Socket payment down to $1.45k, which I believe is worth it and also not too heavy for the DAO now that the price of POKT started going up significantly. Finally, I’m eager for feedback on how to better demonstrate the value provided by this Socket. Thank you!

[doctorrobinson (Zak)]

Thanks for the thorough response here.

We’ve discussed (theDoc & PNF) how to move this socket forward, and have agreed on this month at 1450 based on the views of last month and working to establish some metrics around how to measure and value this work (which is a WIP itself). Working alongside our BHAGs I think reddit presence is valuable and we will evaluate this socket again in the first week of the month.

I’ve created a discord channel for further conversations, but still expect to have the end of month report posted here. The spreadsheet is great, and would prefer to have that updated EOM vs many images + notes, just for ease of review. I’d also really like to have a paragraph of what your takeaway for the month is, where we’re seeing stickiness and how to keep increasing POKTs visibility in the retail market.

Excited to see how this (busy) month shakes out!

[TheDoc]

Hi Zak, hi everyone!
Here is the 2nd report with screenshots here and the freshly introduced spreadsheet since last month. As always, as an outcome of this Socket, POKT had a strong brand exposure across multiple large crypto communities on Reddit. These activities played a supportive role for all of the PNF’s marketing activities, including Grove updates, and other pro-POKT news (e.g. gateway-verse updates, Shannon development updates, etc.). A lot of investors, mostly retail, that aren’t aware about POKT’s existence were introduced this way to the work being done around Pocket and its ecosystem. That itself helps to expand the size of POKT community and raising awareness what we do, who we partner with and what we are going to achieve in the near future. Price of POKT have multiplied since last month, mostly after Infura speech at Devconnect and Grove fundraise announcement, but these promotions also helped by spreading the word further.

Moving now to the report which covers what has been done since report from October. Most of the Reddit posts were standing at #1 position for more than 12 hours, some of them even 24 hours straight. Here is the list of what was published along with metrics:

Post 1 (9.4k views, 8 comments):
LINK TO POST 1

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Post 2 (995 views, 3 comments):
LINK TO POST 2

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Post 3 (15.8k views, 16 comments):
LINK TO POST 3

Post was standing at #1 position for 13+ hours:

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Post 4 (10k views, 9 comments):
LINK TO POST 4

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Post 5 (Top Comment):
LINK TO POST 5

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Post 6 (8.6k views, 1 comments):
LINK TO POST 6

Post was standing at #1 position for 8+ hours:

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Post 7 (897 views, 1 comments):
LINK TO POST 7

Post was standing at #1 position for 8+ hours:

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Post 8 (10.1k views, 13 comments):
LINK TO POST 8

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Post 9 (1.7k views, 9 comments):
LINK TO POST 9

Post was standing at #1 position for 11+ hours:

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Post 10 (964 views, 7 comments):
LINK TO POST 10

Post was standing at #1 position for 24+ hours:

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Post 11 (8.1k views, 6 comments):
LINK TO POST 11

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Post 12 (469 views, 2 comments):
LINK TO POST 12

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Post 13 (2.4k views, 8 comments):
LINK TO POST 13

Post was standing at #1 position for 20+ hours:

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Post 14 (354 views, 3 comments):
LINK TO POST 14

Post was standing at #1 position for 1+ hours:

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Post 15 (10700 views, 18 comments):
LINK TO POST 15

Post was standing at #1 position for at least 4 hours:

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Post 16 (1500 views, 1 comments):
LINK TO POST 16

Post was standing at #1 position for at least 3 hours:

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Post 20 (10500 views, 15 comments):
LINK TO POST 20

Post was standing at #1 position for 12+ hours:

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Post 21 (868 views, 1 comments):
LINK TO POST 15

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Post 22 (281 views, 1 comments):
LINK TO POST 15

Post was standing at #1 position for at least 4 hours:

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Total posts: 22
Total comments: 124
Total views: 84k (excluding removed posts)

Discussions about the improvements, changes or modifications related to this Socket will be happening here in Forum or on POKT official discount in a Reddit dedicated channel.

Thank you!