Hey @doctorrobinson !
Thanks you for all of you questions. Let me address them one by one.
-
In response to the request for an aggregated list, I have created a spreadsheet that I will update regularly for month-to-month tracking:
SPREADSHEET
While I was doing Reddit in the past for Pocket, I have also been including screenshots displaying the duration posts remained in the #1 position. Here is an example of such a report: https://forum.pokt.network/t/pep-43-independent-pocket-network-reddit-marketing-budget/3466/26
However, as interest ultimately centered on the total number of views, I concentrated on quantifiable metrics like the total number of posts, views and comments. Posts generally don’t accrue thousands of views unless they have been #1 for several hours. In future reports, I can certainly provide evidence of posts holding the #1 position for X hours. For instance, here’s what it looked like when a post remained at #1 for 13 hours post-publication:
-
I share these posts in the community Discord (Poktopus discord) as soon as they’re submitted, keeping everyone informed for potential upvotes and comments. Additionally, I often tweet about these posts to foster engagement and extend our reach on Twitter with relevant hashtags. I also spend considerable time on Twitter promoting discussion about our Reddit posts.
-
Actually, posts with the most views tend to be those that are controversial or involve other projects or broader topics, just like you said. For example, when a post about DePIN topic was submitted where other projects were able to jump in and comment about their projects, they did it. This method might be the most effective way to ensure high engagement and visibility for pro-POKT comments ranked at #1 position. I’ve avoided this approach because it’s challenging to measure how many people see a specific comment, although I think such approach would be the most beneficial for POKT as a whole. I think this is the best way to be honest. Regarding the last part, there are many DePIN articles that I can reuse for future posts as well, but of course it would be cool to have new ones as well. Posting about broader topics that don’t involve POKT in the post title would certainly be more efficient and they would look less shilling, while at the same time massively increase engagement. A lot of people currently don’t engage because they just read it, they haven’t heard about POKT so far.
As for content creation, it’s difficult to assess its impact or directly link it to price action for an ROI calculation. It’s the same issue @PoktNews has to evaluate the impact and quantify how valuable it is. Since opening this Socket, the POKT price has tripled. How much did this Socket help to achieve it? It is hard or even impossible to say, but sure thing is that thousands of people outside existing POKT community thanks to Reddit promotions have heard about POKT, about POKT and Infura partnership, wPOKT launch event, about Dermot’s interview, also many crypto Twitter influencer posts were posted to use their name and brand to promote POKT on Reddit. Although I’m not closely connected to the Head of Marketing, I’m investing a lot of time and effort to push the news out as soon as they come out in an organized way. I’ve dedicated much time and effort to disseminating news in a timely and organized manner. I’ve paused the Reddit work for months and I have been waiting for the right time to come when enough news would be coming for this effort to be valuable. With the recent influx of significant announcements and more on the horizon, I believe these efforts are critical for reaching the retail market where POKT is not yet well-known. These Reddit promotions are the closest we have to retail marketing for POKT.
We can discuss this further in detail privately. I think the initial ask when Socket was opened had to be higher due to POKTober that required a lot of work and effort. So far November has been a bit more calm, so I would agree to lower the Socket payment down to $1.45k, which I believe is worth it and also not too heavy for the DAO now that the price of POKT started going up significantly. Finally, I’m eager for feedback on how to better demonstrate the value provided by this Socket. Thank you!